“The power of consumption has been usefully theorised by the Marxist sociologist Georg Simmel. In The Philosophy of Money, he looks at how buying an object is an act of individual subjectivity, the person stamping himself on a thing and claiming his right to its exclusive enjoyment. Simmel cited the example of a friend he knew who would buy beautiful things, not to use them, but to ‘give an active expression to his liking of the things, to let them pass through his hands and, in so doing, to set the stamp of his personality upon them’.

“Shopping remains a way in which our choices have a tangible effect, in which we can make something in our lives new and different. It also becomes the primary way in which people can enjoy the creativity and efforts of others, even if this is done unconsciously, without knowing who made something or how.”

From here, though the rest isn’t really on the same topic.